Dunnes Stores, Tesco and Aldi in Ireland optimise buying with AI from Kwayga

Leading supermarket operators in Ireland, including Dunnes Stores, Tesco and Aldi Süd, have chosen technology from Kwayga to help them source food and beverages more economically. In this way, the companies aim to open new procurement sources.

The Irish start-up company operates a platform that enables European food retailers to find suitable suppliers in over 60 countries. The technology provider claims to reduce procurement time for products by up to 40 per cent. It promises to connect retail companies with suppliers of private label products, food and beverages that are tailored to their needs.


The Kwayga Smart Matching System uses artificial intelligence to find suitable business partners based on data in company profiles. Grounded on clear product specifications, the system brings retailers together with verified suppliers. The platform manages purchase enquiries anonymously until the retailer has selected those suppliers it wishes to contact. Suppliers then check the enquiry and confirm if they can fulfil the requirements.

Automatic translation reduces language barriers

Business partners can communicate with each other via the Kwayga Messaging Centre. The platform offers automated chat translation and provides on-demand interpreters for multilingual video calls. This also facilitates business relationships with suppliers in European regions where language barriers have previously made co-operation difficult.

Suppliers can book various service packages for a monthly fee. A free basic version is also available. Kwayga does not act as a broker and does not conduct any negotiations itself. The company is not charging any commissions or rebates. Its founders developed the business idea to help food retailers in the Republic of Ireland find alternative sources of supply in other EU countries after Brexit.

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Joachim Pinhammer

Joachim Pinhammer supports retail and technology companies with consulting and marketing expertise. He was Senior Analyst and Research Director Retail Technology at the London-based analyst group Planet Retail. Prior to that, he was the global marketing director for the retail division of Wincor Nixdorf (now Diebold Nixdorf). Joachim Pinhammer is a regular speaker at events organised by Messe Düsseldorf (EuroShop and EuroCIS), the EHI and further industry conferences. His reports are regularly published by trade magazines and online retail industry media.

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