French retail group Les Mousquetaires is testing Shopic’s clip-on devices in an Intermarché store in Provins, France. The devices, which can be easily attached to any standard trolley, are powered by computer vision technology, transforming it into a smart cart capable of recognising items without the need for manual scanning. Consultants of Capgemini are part of the project team at Intermarché.
With the Shopic device, shoppers can track their budget in real time, check their loyalty points and see offers and promotions directly on the device applied to their trolley. Another long-term goal of the retailer is to integrate and personalise retail media features such as advertisements and supplier offers throughout the shopping journey, ensuring relevant content that meets consumers’ needs and enhances their shopping experience.
Perrine Vignon, owner of the Intermarché store in Provins, said: “We are delighted with our collaboration with Shopic for this pilot project, which is an excellent opportunity to concretely test the benefits of AI, using computer vision, for retail. Customers of the Provins store will benefit from a simplified, fast, and efficient shopping journey thanks to the smart carts.”
Also Aldi Süd had tested Shopic
Shopic announced that Intermarché were the first European retailer to test its solution which is largely deploys be Shufersal, the leading Israeli grocery retail group. But, as reported by The Retail Optimiser, also Aldi Süd conducted not publicly announced tests with Shopic: In Australia and, in 2021, also for a very short period time in one store close to its headquarters in Mülheim an der Ruhr, Germany. This year, Aldi Süd is testing a different smart trolley solution at Hofer, its Austrian banner operation: That of Caper which now belogs to Instacart.
