In a sign that forward-thinking brands are increasingly exploring technical solutions to satisfy customer concerns, Organic Garden AG is part of the new wave of innovative food companies embracing blockchain-backed technology to give customers clear visibility of sustainability and traceability information.
The Bavarian firm will begin incorporating Yaliyomo’s blockchain-based tracking across their product line of health-conscious, sustainably-sourced groceries this autumn. The new system will allow consumers to access information by scanning a QR code on the product, including grower details, ingredient lists and certification and in the long term also the ecological footprint of the food they buy.
Tracing back to the producer
Blockchain authentication allows customers to validate their buying choices – people buying from Organic Garden can assure their choices directly and trace their food back to the grower.
Martin Wild, CEO of Organic Garden, the blockchain rollout is a vital part of its push to deliver an enhanced reassurance and visibility for its customers. “Partnering with Yaliyomo means greater security and traceability for our customers around sustainability and the organic certification of their food. We live in a world where people are increasingly choosing to eat sustainably. Still, current food labelling can be confusing, and consumers tell us they want a simple, easy and trustworthy way of validating their choice. The Yaliyomo system gives us, and our customers, the reassurance that they are making the right choices for themselves, their families and the planet.”, explained Mr. Wild.
Nihat Arkan, Co-Founder and CEO of Yaliyomo, explained, “We are delighted that Organic Garden has chosen us to support their blockchain-based content management programme. Building a sustainable food system is a vital part of combating climate change now and in the future. Consumer confidence and integrity are the foundations of helping customers to make the best food choices.”
The partnership comes months after the tech newcomer secured another win with cereals giant Agrarius, indicating that tech-backed food traceability might finally be entering the mainstream. Arkan commented, stating, “It is true that innovative brands are already responding to increased consumer pressure for 100% certainty in organic authentication and transparency around sustainability by using blockchain-based services. We see that particularly in the organic sector, but big agri-food firms are also paying attention and can see the value in improving their traceability. I am sure it will soon become industry standard for everyone in this market.”
