British fashion retailer Regatta has rolled out One Iota’s in-store staff mobile app across its stores in Ireland. The cloud-based app runs on Adyen’s Android device and also uses the technology provider’s omnichannel payment solution. The move is part of the fashion retailer’s strategy to improve the customer experience. Last year, Regatta successfully rolled out One Iota’s cloud-based solution across its UK stores.
The fashion retailer operates over 120 retail stores in more than 55 countries. Regatta wanted to improve the shopping journey for its customers by creating a connected online and in-store shopping experience. The key objective of the project was to ensure that in-store staff were empowered to help customers find and buy items, even if they were not in stock in the store due to range or size fragmentation, or if they were only available online.
Using One Iota’s technology, the store team now carry a device on their hip to help customers browse and buy in-store. The app enables Regatta’s store associates to browse the entire online range, increase in-store out-of-stock conversions, create shopping baskets, place home delivery orders and take payments. Sales assistants now have access to more product information than ever before, as well as the ability to check stock availability, access the customer’s transaction history and transact anywhere in the store.
Increased store sales
According to One Iota, other retailers who have used the cloud-based application have seen a 5 to 10 per cent increase in in-store sales. Retailers such as Hugo Boss, Sportshoes.com and Hudson Holdings Ltd. have successfully implemented the solution.
One Iota has been working with Hugo Boss since 2017. The technology provider has developed digital technology for two of the fashion company’s new store concepts, with the aim of improving the customer shopping experience. A key part of Hugo Boss’ new store concepts was the integration of digital designs and community spaces, designed to increase in-store dwell time and add relaxing, experiential and multi-channel elements to the bricks-and-mortar space.
Innovative in-store technology
The omnichannel technology specialist has developed an interactive kiosk to be used in Hugo Boss stores. The interactive design which initially looks like a standard mirror, displays current campaign videos and fashion shows to give customers inspiration for their looks. When touched, the mirror reveals an interactive screen that gives customers access to the full Hugo Boss inventory, both in-store and online.
The fashion company’s stores have also been equipped with One Iota’s touch-screen digital tables. They allow customers to browse the Hugo Boss collections, order and pay for their items and choose whether to collect them from a store or have them delivered to their home.
