Monoprix, the French urban supermarket chain owned by Casino Group, has selected commerce media platform Criteo to develop and commercialise its new digital retail media proposition, trade publication LSA reports. The partnership will cover advertising displayed across Monoprix’s websites and mobile applications including sponsored product listings.
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Lidl’s online shop will be working with the commerce intelligence platform Criteo in the Retail Media sector. The aim is to expand the Retail Media offering and create new advertising opportunities for brands. According to the company, Criteo will also take over the exclusive marketing of advertising inventory on Lidl.de.
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