A new national in-store retail media network is forming in the German grocery retail sector, which has set itself the Herculean task of serving the FMCG manufacturers as a single point of contact for the complex world of Edeka cooperative. Under the name Retail Media Alliance, several technology providers and marketers are pooling their infrastructure to make digital advertising space…
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Edeka Zurheide is equipping its six stores in Düsseldorf and the northern Ruhr region with large-format digital screens from Digooh Media. So-called Digital City Light Posters (DCLP) serve as an advertising platform for brand manufacturers and local suppliers. Retailers are increasingly utilising them to promote sales and as an additional income source.
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