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Kaufland is expanding the use of electronic shelf labels to its range of unpackaged baked goods. The more than 170,000 additional digital price tags come from two different technology vendors.

Tests in some stores and even framework agreements with technology suppliers are not yet proof that electronic labels will soon be seen in all stores. Retailers will only achieve a rapid ROI if they use the labels to react more dynamically to market developments with intelligent price optimisation solutions, to optimise in-store processes or to offer customers significant additional benefits.