MC Sonae

Modelo Continente (MC), part of the retail division of the Portuguese Sonae Group, has opted for Strongpoint's order picking solution. The solution from the Norwegian technology provider will be used to pick online orders in all of the retailer's Continente stores that process e-commerce orders.

MC Sonae has opened a large scanless supermarket in Leiria, Portugal. The 1,200-square-metre Continente Bom Dia store uses more than 1,600 cameras and 2,000 scales and AI from Sensei to track purchases, as well as refrigeration technology from Jordao.

Four grocery retail giants are currently working together to find innovations in the field of retail technology with their Disrupt Retail initiative. Disrupt Retail was first launched in 2017 by Portuguese grocery retail market leader MC Sonae, which owns the Continente distribution lines, as a call for technology start-ups.