GS1 Germany is testing the opportunities of its new 2D code Digital Link together with start-up Jake's Beverages. The QR code printed on the packaging offers consumers access to product information and transparency for participants in the supply chain.
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Nutri-Score based on the French model comes to Germany. The commitment of major German retailers to use the nutritional label on their private-label products increases the pressure on brand manufacturers. In France, retail primus E.Leclerc is a pioneer.
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