The leading British retailer has been exploring electronic shelf labels for decades. But now Tesco is apparently really getting serious. In a proof-of-concept in selected Tesco Extra superstores and Tesco Express convenience stores with labels from VusionGroup and Hanshow, the company is evaluating their use.
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Rewe Group's Billa has equipped all of its approximately 160 stores in Bulgaria with electronic shelf labels (ESLs) from VusionGroup. In Bulgaria, Billa has installed the ESLs on rails from HL Display with the help of Display Bulgaria.
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Rossmann is equipping more of its stores in Germany with Electronic Shelf Price Labels (ESLs). Initial tests are also taking place in the Polish market. The labels come mainly from South Korean manufacturer SoluM, but some stores have also been equipped with labels from Chinese supplier Hanshow.
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