Zalando

Both Walmart and Carrefour announced this week that they are joining Google's new standard for agentic commerce, the Universal Commerce Protocol (UPC). The technology allows consumers to purchase products directly on Google's Gemini AI platform, for example, without having to switch to the retailer's website. At the NRF conference, which took place in New York City this week, Google Cloud…

Fashion retailer Zalando is enabling customers in its outlets to check the fit of a selected range of jeans using a 3D avatar. By testing the virtual fitting room, the company wishes to gain insights into customers’ usage in order to develop a scalable solution for the future.

Zalando offers Snapchat users to try on selected own-brand products virtually. All they must do is upload a full body photo.