Bershka is to introduce a virtual fitting room for its online shop with 3dlook, the Californian specialist for body scanning technology. The fashion label, which belongs to the Spanish Zara’s parent company Inditex, wants to drastically reduce the returns rate of its online shop with an AI-supported, virtual fitting room solution. Using photo-realistic technology, the aim is to make it…
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Spanish footwear retailer Merkal will expand its use of Nextail's optimisation platform. The retailer has already been deploying the cloud-based solution for demand planning, allocation, replenishment and stock transfers across its more than 200 shops and online business since September 2001.
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The lockdown has made it abundantly clear to the textile retailers how dangerous it is to establish omnichannel strategies only half-heartedly or not at all. Zara owner Inditex had to report losses for the first time in the company’s history. Now the textile company is reacting with an investment of 2.7 billion Euros in technology. Inditex’s declared goal: to combine…
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