Gratis, one of Turkey’s leading retailers for beauty and personal care products, will equip 300 stores in Turkey with around two million electronic shelf labels from Vusion. The rollout marks the first phase of a broader digitalisation strategy based on Vusion’s connected store platform. Gratis expects to complete the first phase by the beginning of the second half of 2026.
The project will enable Gratis to improve operational efficiency in its stores, reduce the time store staff spend on manual tasks on the sales floor and increase execution accuracy. The rollout will also create a foundation for future innovation initiatives, which may include retail media, digital customer engagement and Connected Store services.
“Vusion’s end-to-end platform, proven execution capabilities and innovation roadmap made them the right choice for this deployment,” says Aykut Demirci, Vice President of Sales at Gratis: “The solution will help us improve pricing agility, operational efficiency and the overall in-store experience for our customers.”
Cisco-native infrastructure as advantage
Gratis chose Vusion because of the breadth of its platform functionalities, its proven implementation capabilities, its Cisco-native infrastructure and the robustness of its industrial manufacturing processes. The decision was further supported by the close collaboration between both teams throughout the evaluation and implementation phase.
Vusion sees the contract as an important step in the Turkish market. Gratis operates more than 800 stores in 81 cities across Turkey and serves millions of customers. The company aims to grow to 1,500 stores by 2030.
