Magdalena Nowak

Magdalena Nowak is a trainee in the editorial team of The Retail Optimiser. She has gained valuable insights into the processes of the industry during previous jobs on the retail floor. Magdalena Nowak is studying journalism at Johannes-Gutenberg-Universität in Mainz.
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Walmart expands digital transformation to Mexico with Vusion

Walmart de México y Centroamérica is accelerating the digital transformation of its stores by implementing technology from Vusion. The company plans to fully equip its Walmart Express stores with the EdgeSense connected-store platform by the end of the year.

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Retail Media Alliance wants to manage campaigns for Edeka Group

A new national in-store retail media network is forming in the German grocery retail sector, which has set itself the Herculean task of serving the FMCG manufacturers as a single point of contact for the complex world of Edeka cooperative. Under the name Retail Media Alliance, several technology providers and marketers are pooling their infrastructure to make digital advertising space…

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Rewe is piloting Drive&Go

Rewe is launching a new pickup service called Drive&Go in Euskirchen, Germany. Shoppers can collect their online orders without leaving their cars. The service is part of a pilot project in the Rewe Region West and aims to make shopping more convenient for customers’ daily lives.

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Rewe surprises with its seventh scanless store with Trigo

While many full-range retailers are phasing out scanless technology, Rewe has surprisingly opened a new store. This is already the retailer’s seventh test store to feature Trigo technology. At the 650-square-metre supermarket in Hanover, which is equipped with cameras and weighing technology, customers can shop without scanning products

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Aldi Süd ends all trials with scanless stores

Aldi Süd has now also discontinued its pilot project with a scanless store in London. The discounter’s test store on Greenwich High Road in south London will in future be operated as an Aldi Local store – without Aifi’s scanless technology. Aldi Süd had already ended its scanless experiment in the US back in 2024. The service provider there, Grabango,…

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News

Extra Shop rolls out digital labels from Vusion in its stores

Belgian non-food retailer Extra Shop is digitally transforming its stores and will be using Vusion's platform and electronic shelf labels in the future. With the company's decision to introduce the solutions in 40 of its stores, the number of Belgian retailers using Vusion has risen to a total of 1,700.

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News

Penny tests hybrid checkout with Itab

Rewe Group's discount retailer Penny is testing a hybrid self-checkout solution from Itab in a newly opened store in Offenbach an der Queich. The Vision Hybrid system, developed by Swedish shopfitting and retail technology specialist, enables the retailer to use the same space as either a manned checkout or a self-checkout area.

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News

Coop Norge accelerates automation of its central distribution centre with Witron

Norwegian retail company Coop Norge is expanding its fully automated picking system in its logistics centre with Witron during ongoing operations. The 84,000-square-meter facility near Oslo's Gardermoen Airport is to be expanded with twelve additional Case Order Machines (COM) from Witron.

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Edeka Ristow cooks with autonomous robots from Goodbytz

Independent Edeka retailer Alexander Ristow from Schleswig-Holstein uses a fully automated cooking system from Goodbytz to prepare fresh, hot meals. The cooking robot has been operating at an Edeka store in Kiel-Heikendorf since the end of November. This is the first time that Germany’s largest retail company has used this type of technology. The autonomous kitchen system, developed by Hamburg-based…

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Penny relies on Zumtobel’s lighting architecture in its sustainability store

Rewe Group has equipped its new flagship Penny store, the most sustainable store of its discount banner operation in Austria, with Zumtobel's holistic, recyclable LED lighting system. Located in Weiden am See in Burgenland, the store combines timber construction, a biodiversity-oriented outdoor space concept and efficiently designed building technology with a revamped store layout.

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