Casino combats out-of-stocks together with suppliers using VusionGroup technology
French Groupe Casino has started to provide real-time product availability data to suppliers of its Monoprix and Franprix banner operations via its supplier platform RelevanC. It calls the system Dispositif Zéro Rupture.
The data is aggregated in real time from inventory data, receipt data and Captana’s shelf camera-based system using InTheMemory’s solution and made available to manufacturers on Casino’s own RelevanC platform. Both Captana and InTheMemory are part of the VusionGroup, which aims to digitise physical retail stores.
“Thanks to this shared and reliable data, based on RelevanC’s expertise in data management and processing, the brand manufacturers have access to indicators and analyses to efficiently manage their procurement projects, their logistics activities and their sales forces,” explains RelevanC in a guest article in the leading French industry publication LSA.
Hard data from the stores
“Our common goal is to move forward by collaborating, exchanging and sharing data in order to better serve our customers,” emphasises François Alarcon, Deputy General Manager of Franprix, in the article. The new system is so efficient because the data comes directly from the stores and not from any external data collection.
In 2021, Monoprix was one of the first retailer organisations to start equipping its stores with the innovative Captana system on a large scale in order to combat shelf gaps. Around 120 shelf cameras are used in each store.
ESLs also for retail media
The Captana system collects data on product availability in conjunction with the electronic shelf labels from VusionsGroup (SES-Imagotag). Monoprix has been using these electronic labels for some time and has been successfully using them to communicate additional product information and retail media ads since 2019.
