dm manages private label products with Centric Software
dm Drogeriemarkt has chosen US-based Product Lifecycle Management (PLM) specialist Centric Software to develop and manage its private label brands collaboratively with the manufacturers. dm plans to roll out the solution internationally for all its country operations and private label manufacturers.
With Sephora, the Californian specialists for collaborative private label management already have a prominent reference in the European beauty care retail sector. Tesco, the British market leader in grocery retailing, has so far only relied on Centric Software in the textile segment and develops and manages private labels in the food segment with Centric Software’s European competitor Trace One. In European textile retail, Birkenstock, S.Oliver and Louis Vuitton are among the Centric Software’s clients.