French lingerie retailer Etam Groupe has deployed the Product Information Management (PIM) solution from Austrian software provider Pimcore to improve the completeness, consistency and visibility of product data across its operations. Datasolution helped implementing the solution. The platform has been rolled out across the group’s five brands and supports sales and marketing channels across 57 countries.
Prior to the implementation, product creation was managed within SAP, whilst categorisation, enrichment, and localisation processes were handled through separate Salesforce Commerce Cloud environments alongside a series of manual workflows. This fragmented approach limited visibility into product data quality and made it difficult to maintain a consolidated view of information across channels.
Initially introduced as a central PIM platform, Pimcore Enterprise Edition solution has quickly evolved into a broader product data hub. Beyond managing product attributes, the solution now consolidates AI-assisted translations, marketing content, supplier and factory information, media assets, customer satisfaction metrics alongside pricing information, all within a single environment.
Strengthening Data Governance and Quality
The platform has also introduced reporting and monitoring capabilities designed to strengthen data governance and provide greater oversight of data quality. Today, it manages more than 4,900 product model-and-colour combinations and over 105,000 digital assets across 19 languages, while generating more than 50 product feeds for social media channels and marketplaces, such as Zalando or Tik Tok.
French digital agency Datasolution implemented the solution, with a focus on balancing group-wide process harmonisation with brand-level autonomy. The resulting platform enables Etam to maintain common data standards and workflows across the organisation while allowing each brand to retain ownership of its individual product ranges.
