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McDonald’s selects Targomo platform for expansion planning

McDonald’s Germany will use Targomo’s location analysis platform for its future expansion planning. The location intelligence startup, based in Berlin and Potsdam, was able to convince the burger giant of its technology and the expertise it has gathered, and signed the global fast-food chain as a new customer. McDonald’s uses the platform TargomoLOOP to plan new restaurant locations in Germany.

“In the future, TargomoLOOP will make it much easier for us to evaluate new restaurant locations in terms of the relevant catchment area,” says Andreas Weber, Head of Real Estate at McDonald’s Germany. “The sound data basis and the intuitive interface were decisive factors in favor of a decision for TargomoLOOP.” McDonald’s serves around 1.6 million guests a day in around 1,450 restaurants in Germany, making it the market leader and largest employer in the system catering sector.

AI-supported location analysis

TargomoLOOP is an AI-powered location network analytics platform. The analyses are based upon precise travel time calculations, which are combined with socio-demographic statistics, movement data, point-of-interest (POI) data and geo-related company data. By pulling in a full range of business relevant datapoints and linking them directly to mobility patterns, the platform helps companies identify success factors and quickly make data-based location decisions.

“We are proud to support McDonald’s in their German expansion,” said Niklas Gossel, Head of Enterprise Sales at Targomo. “Our analytics platform is designed to provide brands of large branch networks with a reliable data-driven decision-making basis. Locations contribute decisively to value creation but are also associated with high investments. We can use our technology to significantly reduce risks of bad decisions and strengthen the value creation of physical locations.”

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Björn Weber

Björn Weber has been a journalist, analyst and consultant specialising in the retail and consumer goods industry for over 20 years. Prior to founding Fourspot, which is publishing The Retail Optimiser, Björn Weber headed the international analyst group LZ Retailytics. Previously, he was Research Director Retail Technology and Head of Planet Retail in Germany. Before that, Björn Weber was editor for IT & logistics topics at Lebensmittel Zeitung for eight years. Björn Weber is a member of the jury of the Retail Technology Award (Reta Europe) of the EHI. He is a regular speaker at events of the EHI, the NRF, industry media and the Consumer Goods Forum.

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