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Morrisons manages store teams with Yoobic

Morrisons has decided to deploy Yoobic’s workforce management software. The British supermarket operator is implementing the mobile platform in all its stores. The company will use it to communicate with employees, allocate tasks and monitor their completion. The solution also supports communication between staff.

With this measure, Morrisons wants to drive digitalisation of its stores, optimise in-store processes and enable employees to communicate with each other in real time. Morrisons expects the software to increase staff efficiency and store profitability. It is aimed to provide its teams with the necessary tools to cope with the growing challenges in retail.

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Retail companies in the UK have had to shoulder considerable cost increases since April of this year. Employer national insurance contributions have increased, national living wage has risen by almost seven per cent and business rates relief was significantly reduced. By using Yoobic software, Morrisons expects to lighten pressure on earnings.

More time on storefront

The platform consolidates all in-store activities in one place. Employees need to spend less time in the back office as they can access all information on tasks and promotions via their mobile device anytime. Store managers can assign tasks to roles, set targets and priorities as well as track progress on delegated tasks. If work is overdue, they can send push notifications to those responsible.

The software allows learning content, videos or graphics to be integrated for training purposes. Employees can use the app to take their own photos and add annotations. This allows them to provide feedback quickly and easily or share best practices. Managers can access data and analyses in real time via configurable dashboards.

AI makes work easier

The platform supports creation of a knowledge database. Employees can use search tools to easily access information from work instructions and manuals. For quick answers during workflow, the system provides an AI-based digital assistant. Yoobic’s software also uses artificial intelligence to help users generate content.

Yoobic was founded in 2014 in Paris, France. The company now also operates offices in London and New York. Its retail customers include Carrefour, Lidl in France, Pick n Pay and Boots.

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Joachim Pinhammer

Joachim Pinhammer supports retail and technology companies with consulting and marketing expertise. He was Senior Analyst and Research Director Retail Technology at the London-based analyst group Planet Retail. Prior to that, he was the global marketing director for the retail division of Wincor Nixdorf (now Diebold Nixdorf). Joachim Pinhammer is a regular speaker at events organised by Messe Düsseldorf (EuroShop and EuroCIS), the EHI and further industry conferences. His reports are regularly published by trade magazines and online retail industry media.

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