Morrisons

The UK market for electronic shelf labels (ESLs) has historically developed at a slower pace than other European counterparts. While retailers have been piloting the technology for decades, large-scale rollouts have often remained limited in scope.

Tesco is trialling Simbe Robotics’ inventory robot, Tally, in one of its stores. This reports Toby Pickard, Retail Futures Senior Partner at British trade association Institute of Grocery Distribution (IGD). Tally moves autonomously through the store’s aisles to detect out-of-stocks, pricing errors and misplaced products.

UK supermarket chain Morrisons is set to roll out Ecrebo’s point-of-sale (POS) marketing technology company across its store network.

Slowly but surely, electronic shelf labels (ESL) are also becoming widespread in the United Kingdom. With Lincolnshire Co-op, another regional retail company has now decided to equip 100 stores with digital labels by the end of the year.

Morrisons has decided to install electronic shelf labels from VusionGroup across all its 497 supermarkets in the coming year. In total, the British retailer has ordered more than 10.8 million labels from the technology vendor.

Morrisons will become the first retailer in the UK to trial Instacart’s Caper digital shopping trolley. Starting in early 2026, the retailer plans to pilot the technology in one store, with the potential for further rollout.

British Co-operative Group is replacing paper with electronic shelf labels (ESLs) from VusionGroup in all of its 2,400 stores across the UK. This marks the largest rollout of ESLs by a single retailer in the UK and Ireland.

The leading British retailer has been exploring electronic shelf labels for decades. But now Tesco is apparently really getting serious. In a proof-of-concept in selected Tesco Extra superstores and Tesco Express convenience stores with labels from VusionGroup and Hanshow, the company is evaluating their use.

British retailer Morrisons is currently trialling an in-store technology from Norway-based Strongpoint. It enables customers to purchase quit-smoking products from a dedicated touchscreen interface directly embedded in the aisle’s shelf.

Morrisons is rolling out AI-supported workforce management software from Yoobic to all its stores. The British supermarket operator wishes to increase efficiency and profitability of its outlets and counteract cost increases.