Boots

Sainsbury’s has appointed a new Head of Martech. With immediate effect, Dave Cain is responsible for strategy, governance and futureproofing of the British supermarket operator’s martech and adtech stacks. Martech plays currently a central role in Sainsbury’s digital transformation.

Morrisons is rolling out AI-supported workforce management software from Yoobic to all its stores. The British supermarket operator wishes to increase efficiency and profitability of its outlets and counteract cost increases.

Boots is trialling the use of ChatGPT for its online business. Generative AI will provide Boots.com customers with recommendations when choosing beauty products. The measure is part of a larger initiative that also includes implementation of the Boost platform from Ocula Technologies.

British drugstore chain Boots is digitising its store processes with the Yoobic task management solution. Supported by an app, store staff can work more efficiently and offer customers a better shopping experience.