Penny rolls out self-scanning-app with Re-Vision

What is taken for granted at Carrefour, Albert Heijn and Tesco now seems to be taken seriously in Germany, too, due to the distance rules around the checkout: Customers should also be able to scan the goods at Penny with their own smartphone while shopping and pay at separate checkouts — but only cashless.

After initial tests in two stores in Cologne and Marburg last year, Rewe Group’s discounter Penny is starting the roll-out of its mobile scanning solution in an initial 111 stores in the coming weeks, reports Peer Schader in his wonderful Supermarktblog.


Penny now calls the service “Penny Go”, before it was called “Penny Scan & Go”” reports Schader. Customers who have installed the app have to scan permanently installed barcodes in the store and then they can register goods they want to buy.

Like British market leader Tesco, Rewe relies at Penny on the software solution of the Dutch provider Re-Vision for its self-scanning solution. Re-Vision has made a name for itself above all with the intelligent control of follow-up checks by store staff. The software uses historical data on the customer to decide whether an inspection is complete or not. If it is, individual items from the shopping basket are only scanned randomly by a Penny employee to check whether the customer had actually scanned the goods.

Until 15 August, Penny will give all customers who make their first purchase with the solution a 5 percent discount on the entire shopping cart, reports Schader.


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Björn Weber

Björn Weber has been a journalist, analyst and consultant specialising in the retail and consumer goods industry for over 20 years. Prior to founding Fourspot, which is publishing The Retail Optimiser, Björn Weber headed the international analyst group LZ Retailytics. Previously, he was Research Director Retail Technology and Head of Planet Retail in Germany. Before that, Björn Weber was editor for IT & logistics topics at Lebensmittel Zeitung for eight years. Björn Weber is a member of the jury of the Retail Technology Award (Reta Europe) of the EHI. He is a regular speaker at events of the EHI, the NRF, industry media and the Consumer Goods Forum.

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