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Inditex Bershka virtually dresses online customers with 3dlook

Bershka is to introduce a virtual fitting room for its online shop with 3dlook, the Californian specialist for body scanning technology. The fashion label, which belongs to the Spanish Zara’s parent company Inditex, wants to drastically reduce the returns rate of its online shop with an AI-supported, virtual fitting room solution. Using photo-realistic technology, the aim is to make it…

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