Falke has expanded the use of the personalisation solution from GK Air to all countries in which the clothing specialist is active. In future, the omnichannel-capable GK Air Personalization solution will not only provide individualised product recommendations in the 26 online shops and the associated newsletters, but also in the stores.
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In this report, The Retail Optimiser looks at the state of play for retailers in the DACH region and shows lighthouse examples of omnichannel projects from retailers that enable cost savings, growth of their business and an improvement of the customer journey all in one go.
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Christ has introduced digital receipts in all its stores. The solution is provided by Warrify from Austria. The jeweller and watchmaker company uses the solution to stay in touch with its customers digitally and to provide them with targeted offers.
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Retail companies aim to test innovations faster in unvarnished real-world use. What they expect from their core technology suppliers is: more openness. Preferably in the style of Apple and Google's app policy, they should enable start-ups to develop on their platforms and provide add-ons. A wish that does not go unheard.
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