Dr. Oetker

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dm and Beiersdorf pilot GS1 Digital Link

Drugstore operator dm is testing the processing of two-dimensional codes at the checkout in selected stores. The pilot project is set to provide important insights for the planned gradual replacement of barcodes with 2D codes using the new GS1 Digital Link standard. Beiersdorf's 8X4 brand deodorants are among the first products to be labelled according to the new identification standard.

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Coppenrath & Wiese switches to Bayard’s GDSN platform Byrd

Coppenrath & Wiese will move its GDSN data management to Bayard's Byrd platform at the turn of the year. The subsidiary of Oetker Group will provide retailers with uniform product content through the b-synced master data pool integrated in Byrd from the beginning of 2023. In the process, the manufacturer of frozen bakery products will provide retailers in both the…

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