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Coppenrath & Wiese switches to Bayard’s GDSN platform Byrd

Coppenrath & Wiese will move its GDSN data management to Bayard's Byrd platform at the turn of the year. The subsidiary of Oetker Group will provide retailers with uniform product content through the b-synced master data pool integrated in Byrd from the beginning of 2023. In the process, the manufacturer of frozen bakery products will provide retailers in both the…

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