Edeka Zurheide


Edeka Zurheide embraces retail media technology from Digooh Media

Edeka Zurheide is equipping its six stores in Düsseldorf and the northern Ruhr region with large-format digital screens from Digooh Media. So-called Digital City Light Posters (DCLP) serve as an advertising platform for brand manufacturers and local suppliers. Retailers are increasingly utilising them to promote sales and as an additional income source.

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