Douglas is continuing to drive forward the use of AI and plans to integrate a new chatbot into its digital offerings. In future, beauty specialist intends to use the AI chatbot to respond efficiently to customer service enquiries and provide personalised product recommendations with the help of GK Air.
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Falke has expanded the use of the personalisation solution from GK Air to all countries in which the clothing specialist is active. In future, the omnichannel-capable GK Air Personalization solution will not only provide individualised product recommendations in the 26 online shops and the associated newsletters, but also in the stores.
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