Formulate

Reitan Convenience Sweden is expanding its use of Relex solutions. So far, the Swedish convenience store specialist has evaluated and optimised the advertising campaigns of its Pressbyrån and 7-Eleven banners with Relex's solution. Now, Reitan Retail's Swedish subsidiary wants to make even greater use of Relex's AI-based solutions and, from a single source, also improve the forecasting of promotions, reduce…

Estonian grocery market leader Coop Estonia is also set to optimise its sales promotions with Relex. Relex acquired Swedish promotion planning specialist Formulate in May last year, whose clients include Sweden's Coop and the convenience arm of Norwegian retailer Reitan. Coop Estonia has already been optimising inventory at its approximately 330 distribution outlets with Relex's AI-based forecasting solution since 2019.

Relex Solutions has acquired Formulate, a Swedish promotion planning and analytics company. One of the joint users of Formulate and Relex is the Swedish Coop, whose Värmland region is one of Relex's early customers in the field of inventory optimisation, but also staff planning.