GS1 Germany

Together with Mondelēz International, Markant Group and its subsidiary Retail.ai developed the Product Wizard, which uses generative artificial intelligence to create channel- and target group-specific product descriptions. The solution won this year's GS1 Germany ECR Award in the Innovation Excellence category.

UK food brand Branston is putting the GS1 Digital Link QR code on its products to provide consumers with access to useful information. The company is using the platform of software specialist Orca Scan, which is integrated into the GS1 Resolver system.

For its efforts to get suitable product images for the target market Germany into the Global Data Synchronisation Network (GDSN), Rewe Group won the ECR Award for 'Operational Excellence' this week together with the branded goods giants Mars and Procter & Gamble. The biggest challenge, however, may be that Germany's largest food retailer, Edeka Group, requires product images from its…

GS1 Germany sells Atrify to 1Worldsync. The divestment unexpectedly reunites two major GDSN data pools. The 1Worldsync joint venture had only been separated in 2019, as GS1 US withdrew from the data pool business as one of the shareholders.

GS1 Germany is testing the opportunities of its new 2D code Digital Link together with start-up Jake's Beverages. The QR code printed on the packaging offers consumers access to product information and transparency for participants in the supply chain.

Every year, almost 500,000 tonnes of food waste are caused in the retail sector in Germany alone, according to the UN Food Waste Index Report from last year. This is not only bad for the industry's image – the commercial damage caused by food being written off without sale is also immense. The problem has been recognised in retail companies,…

As part of a pilot project, Rewe Group in Germany offers shoppers extended information on origin and production stages for selected products of its Rewe Bio private label range. The company is using the F-Trace platform from GS1 Germany for this purpose.

Werner & Mertz has chosen Bayard Consulting Group's SyncManager platform to capture and provide its product content. The GDSN data pool of Bayard Consulting Group replaces the Atrify data pool at the manufacturer of brands such as Frosch, emsal and Green Care Professional.

The branded goods manufacturers Kraft Heinz and Hengstenberg, which in Germany merged their sales forces at the beginning of the year, are making their work more efficient with Trax. The cloud-based solution analyses shelf photos and rapidly provides a dashboard that visualises the optimisation potential in a sales location.

Together with Relex, Migros Online has intelligently decoupled the delivery of its distribution centres from customer orders in terms of time and product range in order to smooth out peaks in staff deployment. This was reported by the partners this week at the German-language ECR conference.