UK food brand Branston is putting the GS1 Digital Link QR code on its products to provide consumers with access to useful information. The company is using the platform of software specialist Orca Scan, which is integrated into the GS1 Resolver system.
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US-based product master data platform Salsify is taking over its French competitor Alkemics. The companies did not comment on the terms of the takeover. Both offer cloud-based platforms for collaboration between retailers and their suppliers and are each registered as data pools of the Global Data Synchronisation Network (GDSN).
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Alkemics plans to enter the market in ten other European countries. There are four reasons why the platform could be successful with this. Three of them are related to Nestlé, E.Leclerc and the GS1.
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