British retailer Iceland Foods has launched a nationwide initiative to reduce food waste. For this, the frozen food specialist is working with food-sharing platform Olio and technology start-up Gander. Consumers receive real-time notifications via apps from both partners when products nearing their expiry date are discounted at their local Iceland store.
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The Netherlands-based franchise organisation of the national Spar retailer organisations has reached an agreement with UK platform operator Gander that will enable its members to market food products via the app shortly before they reach their best-before date. The project aims to help curb food waste.
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