Iceland

The crisis at Stratacache is causing unease in the retail media market. Since 5 May 2026, two UK subsidiaries of the US retail media group, Stratacache UK and PRN UK, have been subject to insolvency and liquidation proceedings. Currys and Iceland Foods are particularly affected by the UK liquidation proceedings.

Lidl is expanding its UK food redistribution programme through a new partnership with food-sharing platform Olio, adding a second distribution layer to its existing collaboration with charity matching platform Neighbourly. The move aims to capture surplus food that cannot be collected by charities.

British grocery retailer Iceland Foods selects American supplier Stratacache to deploy advanced digital display, content management and sensor-based analytics technology. The rollout will span 766 locations across both Iceland frozen food stores and The Food Warehouse supermarkets.

British retailer Sainsbury’s has started a trial of biometric recognition technology in two stores, located in Sydenham, South London, and Bath, in the South West of England. The technology comes from Facewatch.

British retailer Iceland Foods has launched a nationwide initiative to reduce food waste. For this, the frozen food specialist is working with food-sharing platform Olio and technology start-up Gander. Consumers receive real-time notifications via apps from both partners when products nearing their expiry date are discounted at their local Iceland store.

The Netherlands-based franchise organisation of the national Spar retailer organisations has reached an agreement with UK platform operator Gander that will enable its members to market food products via the app shortly before they reach their best-before date. The project aims to help curb food waste.