The retail media joint venture Unlimitail, founded by French retail giant Carrefour and French agency holding Publicis, has got off to a flying start: 13 other retail companies have already aligned themselves. With the joint business, Carrefour and Publicis want to conquer the growing retail media market in Europe and Latin America.
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French home improvement chain Castorama has developed a voice assistant for DIY customers in collaboration with digital agency Razorfish. The retailer, which is part of British retail group Kingfisher, has integrated the new feature, called Hello Casto, into its Castorama mobile app. The app offers customers tutorial videos that can be found and used entirely by voice while working. Clients…
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