Together with Mondelēz International, Markant Group and its subsidiary Retail.ai developed the Product Wizard, which uses generative artificial intelligence to create channel- and target group-specific product descriptions. The solution won this year's GS1 Germany ECR Award in the Innovation Excellence category.
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Online supermarket Flaschenpost, which is part of the Oetker Group, has opted for Bayard's Byrd technology to receive its suppliers' product content more efficiently, more completely, with higher data quality and to integrate it into its systems. Bayard has been majority-owned by the Markant Group since February of this year.
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