MediaSaturn

The retail media joint venture Unlimitail, founded by French retail giant Carrefour and French agency holding Publicis, has got off to a flying start: 13 other retail companies have already aligned themselves. With the joint business, Carrefour and Publicis want to conquer the growing retail media market in Europe and Latin America.

Drugstore chain Müller has implemented automated replenishment at its four central logistic hubs. It thus expands deployment of the Relex Living Retail Platform, which the company is already using for forecasting and replenishment of its stores.

A nine-member independent jury has selected this year's winners of the Reta Awards on behalf of the EHI Retail Institute. Winners in five categories include retail companies such as E.Leclerc, Edeka, Fressnapf, Ikea, Rewe, Salling Group and Tegut.

Tests in some stores and even framework agreements with technology suppliers are not yet proof that electronic labels will soon be seen in all stores. Retailers will only achieve a rapid ROI if they use the labels to react more dynamically to market developments with intelligent price optimisation solutions, to optimise in-store processes or to offer customers significant additional benefits.