At the Rewe Center in Cologne-Bickendorf of independent merchants Daniel and Boris Dugandzic, Rewe Digital has installed special tablet computers on around half of all 220 shopping trolleys to guide customers through the store. However, the devices are currently not used for self-scanning, for which customers still have to use the Zebra devices or their own smartphone.
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Regional co-operation Edeka Minden-Hannover relies on intelligent shopping trolleys from manufacturer Pentland Firth. The company has rolled out a total of 6,400 Easy Shoppers since 2019. The Retail Optimiser visited two of the company-owned stores and spoke to managers and customers about their experiences with the systems.
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Edeka Südbayern has implemented 20 so-called SmartShoppers from start-up company KBST in its E-Center in Penzberg, South of Munich. With this, Edeka Group now has more than 2,000 of the manufacturer's intelligent shopping trolleys in use across Germany.
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Kroger is testing smart shopping carts from New York start-up Caper. Retailers around the world are increasingly testing computerised shopping carts, from a wide variety of providers.
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