Walkout

Danish Salling Group is testing digital shopping trolleys from the New Zealand start-up Imagr in five stores of its discount banner operation Netto. The retail company is the first in Europe which uses the solution of this provider. The vision recognition-based identification of the products is linked in real time with shoppers’ smartphones.

In Australia, Aldi Süd is testing automated recognition of products placed in shopping trolleys using technology from Israeli start-up Shopic. The solution, which eliminates the need for scanning at the checkout, is so exciting, that the company had also installed it for a short period of time in its innovations store near its headquarters in Mülheim an der Ruhr, Germany.

Retail companies aim to test innovations faster in unvarnished real-world use. What they expect from their core technology suppliers is: more openness. Preferably in the style of Apple and Google's app policy, they should enable start-ups to develop on their platforms and provide add-ons. A wish that does not go unheard.

Jumbo is testing acceptance and sensible usecases of smart shopping trolleys. At Jumbo food market in Veghel, the Dutch retailer is piloting a Shop & Go solution of Israeli start-up Walkout.