Falke has expanded the use of the personalisation solution from GK Air to all countries in which the clothing specialist is active. In future, the omnichannel-capable GK Air Personalization solution will not only provide individualised product recommendations in the 26 online shops and the associated newsletters, but also in the stores.
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WMF personalised its customer approach in newsletters and online shop with AI solutions from Prudsys. This boosted the click-through rate and significantly increased sales from recommendations.
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