Denns Biomarkt is expanding its pricing capabilities by adopting Mercio’s AI-powered competitive analysis platform. The organic retailer intends to use the solution to systematically analyse the pricing structures of its competitors and develop a comprehensive understanding of market-driven prices.
Following an extensive evaluation process, the French pricing specialist was selected thanks to the high level of automation offered by its solution and its experience in price optimisation for the grocery retail sector. The modern, user-friendly nature of the technology was also a key factor in Mercio’s favour.
The AI-powered solution automates competitive analysis, comparing more than 6,000 Denns Biomarkt products with similar SKUs on the market. Additionally, it integrates data from price monitoring of comparable retailers and generates price indices for Denns Biomarkt.
Mercio is expanding in Germany
“Working with Mercio’s experienced team is helping us enormously to better understand how our competitors are positioned in the market in terms of pricing and what dynamics are at play in the competitive environment,” says Claudia Scheider, who is responsible for the strategic management and coordination of merchandise management at Denns Biomarkt.
Mercio has gained another customer in Germany with this organic specialist retailer. In early 2025, Hagebau Group opted for the French provider’s pricing solution to optimise its pricing strategy using data. The Retail Optimiser reported. The retail group went live with the system in June last year. Over the coming years, Hagebau intends to roll out further modules of the platform step by step.
French retail giants rely on Mercio
Other key clients include Carrefour and Intermarché, amongst others. The Supermarchés Match retailer, which is now part of Carrefour Group, has been using Mercio since 2022 for price optimisation, competitive analysis and AI-powered product matching.
Since 2019, the technology provider has supported Intermarché with the pricing strategy for its retail chains, Netto and Intermarché. Last year, the French retail group extended its partnership with Mercio until 2029.
