Morrisons has appointed Mohsen Ghasempour as its first Chief AI Officer. He will take up the newly created role on 1 October 2026 and report to CEO Rami Baitiéh. In the post, Mohsen Ghasempour will establish a central data science and AI function.
The new role is set to help Morrisons make its manufacturing and commercial operations more efficient and effective. It will also seek to empower staff and oversee the grocery retailer’s data and artificial intelligence strategy.
Rami Baitiéh has said that the new position reflects Morrisons’ intention to embrace opportunities in data and AI with pace and focus. Mohsen Ghasempour plans to build a team that will help the retailer use AI effectively and responsibly while benefiting shoppers and colleagues.
Kingfisher successful in its AI development
Mohsen Ghasempour joined Kingfisher as Group AI Director in 2021 and became Chief AI Officer in March 2024. Under his leadership, the home improvement group has built a central AI function that serves banner operations including B&Q, Screwfix, Castorama and Brico Dépôt.
During his time at the DIY group, Kingfisher has developed AI applications for personalisation, product recommendations, markdown optimisation, visual product searches and virtual shopping assistants. The company’s recommendation and personalisation engines use shopping trends and preferences to show shoppers relevant options on its websites and apps. Kingfisher stated that these tools generated approximately 80 million British Pounds in sales during the first half of the 2025/26 financial year – a 37 per cent increase on the previous year.
Mohsen Ghasempour brings research experience
Before joining Kingfisher, Mohsen Ghasempour had worked for The Hut Group from 2018 to 2021. He first served as Head of Machine Learning and AI and later became Technical Director. In these roles, he led teams that developed AI applications for the e-commerce company.
Mohsen Ghasempour completed a Master’s degree in microelectronics at Newcastle University in 2011. He earned his PhD in computer science from the University of Manchester in 2015 after researching adaptive memory controllers.
