Coop Estonia


Coop Estonia optimises promotions and stock with Relex

Estonian grocery market leader Coop Estonia is also set to optimise its sales promotions with Relex. Relex acquired Swedish promotion planning specialist Formulate in May last year, whose clients include Sweden's Coop and the convenience arm of Norwegian retailer Reitan. Coop Estonia has already been optimising inventory at its approximately 330 distribution outlets with Relex's AI-based forecasting solution since 2019.

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