Danone

In April 2022, Danone operationally bundled four previously independent business units in Germany, Austria and Switzerland in a move to further boost efficiency in these markets. One important area in which the group was able to increase its efficiency very quickly through consolidation, was the consistent supply of retailers with product content from the different divisions. This was made possible…

With Byrd, the Cologne-based product content specialists from Bayard have launched an integrated software platform for product data management that also facilitates work with the Global Data Synchronisation Network (GDSN). Already today, numerous retail companies such as the Schwarz Group, Migros and Colruyt, consumer goods manufacturers such as Danone, Radeberger Group and Cosnova, healthcare product providers such as Pajunk, Vygon…

Danone GmbH (Germany) has taken the decision to move its Essential Dairy and Plant based division in Germany, Austria and Switzerland onto b-synced, the GDSN master data pool of Bayard Consulting Group.

Nutri-Score based on the French model comes to Germany. The commitment of major German retailers to use the nutritional label on their private-label products increases the pressure on brand manufacturers. In France, retail primus E.Leclerc is a pioneer.