Danone

With Byrd, the Cologne-based product content specialists from Bayard have launched an integrated software platform for product data management that also facilitates work with the Global Data Synchronisation Network (GDSN). Already today, numerous retail companies such as the Schwarz Group, Migros and Colruyt, consumer goods manufacturers such as Danone, Radeberger Group and Cosnova, healthcare product providers such as Pajunk, Vygon…

Danone GmbH (Germany) has taken the decision to move its Essential Dairy and Plant based division in Germany, Austria and Switzerland onto b-synced, the GDSN master data pool of Bayard Consulting Group.

Nutri-Score based on the French model comes to Germany. The commitment of major German retailers to use the nutritional label on their private-label products increases the pressure on brand manufacturers. In France, retail primus E.Leclerc is a pioneer.