The retail media joint venture Unlimitail, founded by French retail giant Carrefour and French agency holding Publicis, has got off to a flying start: 13 other retail companies have already aligned themselves. With the joint business, Carrefour and Publicis want to conquer the growing retail media market in Europe and Latin America.
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Louis Pion, the jewellery and watch specialist belonging to the French department store group Galeries Lafayette, has chosen Bayard's Byrd platform to receive quality-assured, validated product content from its suppliers, also for its online shop. The company is working closely with GS1 France, which is currently bringing the GDSN standard to the jewellery and watch industry.
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