The e-procurement specialists at Simple System have succeeded in digitalising their core business processes with Salesforce's Sales Cloud. With the help of CAS AG's consultants, they have implemented the CRM in a way that it gives them a comprehensive view not only of their customers, but also of their suppliers.
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After the great success with which Lidl introduced its customer loyalty app, Aldi Süd is now also building a CRM infrastructure for its global business in order to generate a better database for its listing decisions. For this, Aldi Süd is relying primarily on tools from Adobe and Salesforce.
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