Swedish Vertiseit group has acquired digital signage specialist Scala. Until recently, Scala was part of US retail media group Stratacache. Its British subsidiaries, Stratacache UK and PRN UK, have been in insolvency and liquidation proceedings since the beginning of May. Furthermore, there are clear signs of widespread financial difficulties within the Stratacache Group. The Retail Optimiser reported.
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The crisis at Stratacache is causing unease in the retail media market. Since 5 May 2026, two UK subsidiaries of the US retail media group, Stratacache UK and PRN UK, have been subject to insolvency and liquidation proceedings. Currys and Iceland Foods are particularly affected by the UK liquidation proceedings.
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British grocery retailer Iceland Foods selects American supplier Stratacache to deploy advanced digital display, content management and sensor-based analytics technology. The rollout will span 766 locations across both Iceland frozen food stores and The Food Warehouse supermarkets.
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