Unlimitail

Vusion has signed an agreement to acquire In-Store Media (ISM). The French provider of digitalisation solutions for brick-and-mortar retail and the Barcelona-based specialists in retail media advertising are both active on a large scale for Carrefour and now aim to build a joint platform for digital in-store retail media. The completion of the transaction is still subject to regulatory approvals…

The retail media joint venture Unlimitail, founded by French retail giant Carrefour and French agency holding Publicis, has got off to a flying start: 13 other retail companies have already aligned themselves. With the joint business, Carrefour and Publicis want to conquer the growing retail media market in Europe and Latin America.