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Coop’s Selgros tests Supersmart self-scanning validation in Bucharest

Following its Cash&Carry-competitor Metro, Coop Switzerland’s Selgros is now also testing the innovative checkout solution from Supersmart.

The first installation of two lanes is currently ramped up in the Selgros store in Bukarest, Romania, The Retail Optimiser learned. It is supposed to go live for the customers in August. Until then, Selgros will test the solution for employees only. 

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The Supersmart solution, which is promoted by Bizerba through a strategic partnership, allows validation of self-scanning conducted by the customers during the shopping trip either with proprietary handheld devices or shoppers’ smartphones. With a combination of image recognition and weighing scales sensorics, the solution from Israelian company Supersmart aims to reduce shrinkage based on faulty self-scanning.

Metro C+C won one of this year’s Reta Europe awards for its installation of Supersmart checkouts. Coop Switzerland is planning to decide early next year on roll-outs of the solution at Selgros.

Initial client of Supersmart on a large scale is the Israelian grocery retail company Osher Ad. Metro Group is currently installing it in more C+C stores in Turkey and Hungary.

Funny promotional video from Supersmart. (Copyright: Bizerba Supersmart)

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Björn Weber

Björn Weber has been a journalist, analyst and consultant specialising in the retail and consumer goods industry for over 20 years. Prior to founding Fourspot, which is publishing The Retail Optimiser, Björn Weber headed the international analyst group LZ Retailytics. Previously, he was Research Director Retail Technology and Head of Planet Retail in Germany. Before that, Björn Weber was editor for IT & logistics topics at Lebensmittel Zeitung for eight years. Björn Weber is a member of the jury of the Retail Technology Award (Reta Europe) of the EHI. He is a regular speaker at events of the EHI, the NRF, industry media and the Consumer Goods Forum.

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