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The race for the 2021 Reta Awards is on

With immediate effect, both retail companies and their technology partners can submit applications for Reta Europe 2021. For the first time, successful projects in the new category “Best AI & Robotics Application” will also be honoured at the Retail Technology Award of the EHI. The category Omnichannel will be renamed “Connected Retail”.

The application deadline is 14 October 2020, participation is free of charge.  The EHI will present the Reta Awards during a festive evening event parallel to next year’s EuroCIS on 16 March 2021.

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The renowned nine-member Reta Awards jury also includes the Retail Optimiser authors Joachim Pinhammer and Björn Weber (Fourspot) as well as Miya Knights, publisher of one of Fourspot’s British partners “Retail Technology” Magazine.

This year’s winners included Edekas Netto Marken-Discount, Ikea Italy, Decathlon USA, Metro C+C, Getränke Hoffmann and Bonprix. Their award-winning technology suppliers included Digimarc, GK Software, VR Insight, Diebold Nixdorf, Bizerba and NewStore.

Reta Europe Awards
New opportunities: The 2020 awards were presented in February, and the application phase for the Reta Europe Award 2021 has begun. Photo: EHI/Hauser

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Björn Weber

Björn Weber has been a journalist, analyst and consultant specialising in the retail and consumer goods industry for over 20 years. Prior to founding Fourspot, which is publishing The Retail Optimiser, Björn Weber headed the international analyst group LZ Retailytics. Previously, he was Research Director Retail Technology and Head of Planet Retail in Germany. Before that, Björn Weber was editor for IT & logistics topics at Lebensmittel Zeitung for eight years. Björn Weber is a member of the jury of the Retail Technology Award (Reta Europe) of the EHI. He is a regular speaker at events of the EHI, the NRF, industry media and the Consumer Goods Forum.

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