The race for the 2021 Reta Awards is on

With immediate effect, both retail companies and their technology partners can submit applications for Reta Europe 2021. For the first time, successful projects in the new category “Best AI & Robotics Application” will also be honoured at the Retail Technology Award of the EHI. The category Omnichannel will be renamed “Connected Retail”.

The application deadline is 14 October 2020, participation is free of charge.  The EHI will present the Reta Awards during a festive evening event parallel to next year’s EuroCIS on 16 March 2021.

The renowned nine-member Reta Awards jury also includes the Retail Optimiser authors Joachim Pinhammer and Björn Weber (Fourspot) as well as Miya Knights, publisher of one of Fourspot’s British partners “Retail Technology” Magazine.


This year’s winners included Edekas Netto Marken-Discount, Ikea Italy, Decathlon USA, Metro C+C, Getränke Hoffmann and Bonprix. Their award-winning technology suppliers included Digimarc, GK Software, VR Insight, Diebold Nixdorf, Bizerba and NewStore.

Reta Europe Awards
New opportunities: The 2020 awards were presented in February, and the application phase for the Reta Europe Award 2021 has begun. Photo: EHI/Hauser

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Björn Weber

Björn Weber ist seit über 20 Jahren als Journalist, Analyst und Berater auf den Einzelhandel und die Konsumgüterindustrie spezialisiert. Bevor er die Agentur Fourspot gründete, bei der The Retail Optimiser erscheint, leitete er die internationale Analysten-Gruppe LZ Retailytics. Zuvor war er Research Director Retail Technology und Deutschlandchef von Planet Retail. Björn Weber war davor acht Jahre lang Redakteur für IT & Logistik-Themen der Lebensmittel Zeitung. Björn Weber ist Mitglied der Jury des Retail Technology Awards (Reta Europe) des EHIs. Er ist regelmäßiger Sprecher auf Veranstaltungen des EHIs, der NRF, der Branchenmedien sowie des Consumer Goods Forums.

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